Business marketing is not an easy process and although you can gain some success from using tried and tested methods, real triumphs can be made by incorporating innovative ideas in promotional advertising. When purchasing promotional gifts for customers, many businesses stick to the old, and frankly boring, ideas of branded pens, mugs and other stationary. Instead of following the masses, why not consider the ideas listed below.
One of the great successes in computer hardware technology over the last few years is the USB storage disk (also known as the USB stick, memory stick or flash drive). When they were first introduced they could only hold a very limited amount of information, but nowadays it is possible to purchase sticks up to 128 gigabytes in size. This has meant that prices for the smaller capacity drives have come down to a point where it becomes financially viable to offer them as promotional gifts for your business’s clients. There are some manufacturers that are able to offer quirky designs or even customize the exterior casing of a USB drive to your requirements.
Branded carrier bags are extremely common, so much so that many of us fail to even notice the branding on the bag. Though what this type of promotion does is to imprint a businesses logo or name subconsciously into our minds so we can immediately recognize certain color combinations or font types and associate them with a particular business. While this idea has been done to death, why not try going a little further in the idea and using handbags or men’s bags to promote your business? With this idea it would be sensible to use particularly individual styles of bags so that you do not need large branding for people to identify your company.
In many reception areas in lots of businesses around the world, sweets or snacks are offered to clients visiting the business from other businesses. While it is common for people to be given promotional pens or note paper as a gift, why not sweets? Instead of offering sweets or snacks in their standard packaging, it is now possible to contact certain manufacturers and have a batch of confectionary manufactured with your own company’s branding on the packaging, which will really stand out to everyone that comes across them in your reception area.
Mobile phones are a modern businessman’s most useful tool and as such, many people go to the effort of purchasing protective casings for their phones to prevent them from damage. Your business can use this concept to your advantage by gifting your valued customers with branded mobile phone covers. Due to the low production costs and simple branding techniques, mobile phone covers make a great promotional gift for small and large businesses alike.
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